SERVICE DECK
Omnia Global
Motorsport
Positioning.
We define how the market reads a driver, a team, a series.
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Chapter one | The shift
The starting line has moved.
TEN YEARS AGO
Positioning started in Formula 3. Karting was about results only. The image came later, often too late.
TODAY
The paddock reads a driver online before it meets him. Teams, academies and sponsors already watch in karting.
It used to be an option at F3. Today it starts with the first kart.
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So what should be built, and when?→
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Chapter two | The answer
Motorsport Positioning
The place a driver, a team or a series occupies in the mind of the paddock. Before the first meeting. After the last result.
01
What you stand for.
02
What you aim for.
03
Why it matters.
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Positioning needs people who know the paddock from the inside.→
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Chapter three | The guide
Motorsport projects.
Made from the inside.
Omnia Global is a motorsport positioning company for drivers, teams and promoters. Direction, communication, press, media production, design and sponsorship. Six disciplines, one team.
Through Omnia Motorsport, our own racing team, we face the same decisions as our clients. We advise on what we know.
Andrea Giustini
CEO and Founder
Massimiliano Alosa
COO and Project Manager
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Inside knowledge only matters if it delivers.→
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Chapter three | The proof
Experience you can measure.
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Seasons in professional motorsport.
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Clients have worked with us. Drivers, teams, promoters, brands.
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Continents.
One standard.
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Here is how the work is organised.→
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Chapter four | The route
Six disciplines. One direction.
For drivers, teams and promoters.
01
Direction
Route, timing and relationships, at home or abroad.
02
Communication
Identity built from zero. Social media, 365 days a year.
03
Press Office
Stories placed where the paddock reads.
04
Multimedia Production
Photo, video, short films.
05
Creative Direction and Design
Social, web, livery and helmet.
06
Sponsorship
From market mapping to activation.
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It starts with the route.→
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Step 01
Direction
We read where a driver, a team or a series stands and set the route: category, team, timing, at home or abroad. Then we manage the relationships that make it work.
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A route needs a voice.→
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Step 02
Communication
Image development and social media, as one system.
Some arrive with an image to fix. Most arrive with none. We create the identity from zero, then hold it steady online, where the paddock reads first, 365 days a year.
Identity built from zero
Perception audit
Narrative and voice
Editorial strategy and calendar
Race week live coverage
Multilanguage copywriting
Community management
Paid amplification on Meta
Collabs with teams and brands
Monthly performance review
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A voice needs a stage.→
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Step 03
Press Office
Every market. Every language.
A result is news for one day. A well placed story builds a career, a team, a championship. We write it, place it and protect it.
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Stories travel further with images.→
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Step 04
Multimedia Production
Every frame carries the same identity. From the track to the sponsor presentation.
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Images need one visual language.→
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Step 05
Creative Direction and Design
Coherence is a design decision. One visual language, from the feed to the helmet.
01
Social Media
Visual identity, templates and motion for every format.
02
Website
Design and content for driver, team and event sites.
03
Livery and Helmet
Car and helmet design built around identity and partners.
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A project that reads well can be funded.→
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Step 06
Sponsorship, built as a business case.
Mapping
The right brands for the project, in the markets that matter.
Proposal
Built on the real cost of the championship. We ask for what the programme needs. Never to fill a space or to announce a sponsor.
Presentation
Materials designed for the people who sign.
Negotiation
We lead the conversation through to signature.
Activation
Plans that return visibility and business to the partner, all season.
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Everything is in place. The next move is yours.→
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Arrival
Let's build
the project.
Direction. Communication. Press. Media. Design. Sponsorship. One team, from the first move to the finish.
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